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1,181
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1,149
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1,088
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1,083
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1,073
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1,047
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1,042
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1,021
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1,009
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974
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971
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970
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967
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965
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925
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849
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53031
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
53032
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
53033
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
53034
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
53035
Brand experience in the ski industry brand : does environmental concern matter?
Basberg, Bård
;
Oklevik, Ove
;
Kwiatkowski, Grzegorz
- In:
European research studies
26
(
2023
)
3
,
pp. 482-497
Persistent link: https://www.econbiz.de/10014381771
Saved in:
53036
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
53037
Brand hate with causes and consequences
Çetinkaya, Nur Çağlar
-
2023
Persistent link: https://www.econbiz.de/10014517862
Saved in:
53038
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
53039
Brand identity and business performance among small and medium enterprises (SMEs) in Zimbabwe : length of business operation and age as moderators
Mandizwidza-Moyo, Edinah
;
Makgosa, Rina
; …
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10014574364
Saved in:
53040
Brand image and behavioural intentions : mediating role of brand equity and brand trust in the herbal industry
Oppong, Peter Kwasi
;
Owusu, Joseph
;
Owusu Ansah, Wilberforce
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 191-212
Persistent link: https://www.econbiz.de/10014574266
Saved in:
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