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~language:"fra"
~subject:"Brand"
~subject:"Marketing management"
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Approche culturelle du consummateur en Afrique et perspectives pour la stratégie marketing
Bekolo, Claude
- In:
Revue Gestion 2000 : management & prospective
24
(
2007
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003533290
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La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
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