//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"fra"
~subject:"Brand management"
~subject:"KMU"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
KMU
Marketing management
5
Marketingmanagement
5
Bank
2
Markenführung
2
1979-1984
1
Belgien
1
Belgium
1
Brand
1
Competitive strategy
1
Estimation
1
Handelsmarke
1
Hotel industry
1
Hotellerie
1
Insurance market
1
Irak
1
Iraq
1
Markenartikel
1
Peru
1
Schätzung
1
Store brand
1
Strategic management
1
Strategisches Management
1
Theorie
1
Theory
1
Tourism
1
Tourismus
1
Versicherungsmarkt
1
Welt
1
Wettbewerbsstrategie
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
French
German
50
English
5
Author
All
Lencastre, Paulo de
1
Uhlmann, Vincent
1
Published in...
All
Nouvelle série
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluation d'une alliance de marques par le consommateur : étude des implications pour les marques partenaires
Uhlmann, Vincent
-
2001
Persistent link: https://www.econbiz.de/10001590316
Saved in:
2
L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
-
1997
Persistent link: https://www.econbiz.de/10013265476
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->