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~language:"fra"
~subject:"Herkunftsbezeichnung"
~subject:"Multinationales Unternehmen"
~type_genre:"Case study"
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Herkunftsbezeichnung
Multinationales Unternehmen
Welt
9
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9
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Cross-cultural management
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Calpéna, Stéphane
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Fournier, Mauricette
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Guérin, Laurent
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Le Yaouanq, Yves
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Ancrages culturels dans un monde en mutation
1
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ECONIS (ZBW)
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010520470
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2
Comment la finance globalisée achète l'ancrage culturel : le cas de la bière
Urban, Sabine
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 173-191)
.
2016
Persistent link: https://www.econbiz.de/10011619352
Saved in:
3
Les grandes entreprises et la base de la pyramide : cinq histoires françaises
Calpéna, Stéphane
;
Guérin, Laurent
;
Le Yaouanq, Yves
-
2012
Persistent link: https://www.econbiz.de/10009660252
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