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~language:"fra"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
~type_genre:"Hochschulschrift"
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Dynamique des ventes et strategies publicitaires concurrentielles
El Ouardighi, Fouad
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2002
Persistent link: https://www.econbiz.de/10001742623
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Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial
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1994
Persistent link: https://www.econbiz.de/10000902231
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