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globalisation
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marketing international
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performance à l’export
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théorie néo-institutionnelle
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Recherche et applications en marketing
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Recherche et applications en marketing : RAM
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L' orientation institutionnelle : définition, mesure et impact sur la performance à l’export
Zouari, Abir
;
Chaney, Damien
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
3
,
pp. 56-77
Persistent link: https://www.econbiz.de/10012592543
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La grille d'analyse néo-institutionelle au bénéfice de l'élargissement due marketing à des dimensions institutionelles
Chaney, Damien
;
Ben Slimane, Karim
- In:
Recherche et applications en marketing
29
(
2014
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10011474842
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