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Recherche et applications en marketing
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Le dessin comme langage de l'enfant : contributions de la psychologie à l'enrichissement des méthodologies re recherche appliquées aux enfants consommateurs
Ezan, Pascale
;
Gollety, Mathilde
;
Hemar-Nicolas, Valérie
- In:
Recherche et applications en marketing
30
(
2015
)
2
,
pp. 82-103
Persistent link: https://www.econbiz.de/10011529385
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Les lead-users en marketing : interrogations et nouvelles contributions psychométriques
Vernette, Eric
;
Bécheur, Amina
;
Gollety, Mathilde
; …
- In:
Recherche et applications en marketing
28
(
2013
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10011448097
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