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Search: subject:"Brand identity"
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_372GRH
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La fabrique des marques : entre processus de construction et phénomène de traduction, comment l'identité des marques est façonnée par les organisations
Berger-Rémy, Fabienne
-
2013
Persistent link: https://www.econbiz.de/10012488898
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2
Travailler pour une banque qui appartient à ses clients sociétaires : ça change quoi : analyse de l'identité de marque employeur des banques coopératives
Guillot-Soulez, Chloé
;
Souléz, Sébastien
- In:
_372GRH
(
2015
)
15
,
pp. 59-77
Persistent link: https://www.econbiz.de/10014384067
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3
Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM..
Darpy, Denis
;
Gomy, Pierre
-
Université Paris-Dauphine
well know French brand DIM, the authors present the permanent
brand
identity
across brand extensions. …
Persistent link: https://www.econbiz.de/10008862099
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