Cuervo-Cazurra, Alvaro; Dau, Luis Alfonso - 2008
that the country is moving towards higher competitiveness.”
(Mercado, 1991: 19) As competition increases, managers are … the competitiveness of the firms and fewer decisions that
are merely politically motivated. As Fernando Bracco, President … of objectives is compounded
by the global integration-local responsiveness challenge of the multinational enterprise …