Prejmerean, Mihaela Cornelia; Vasilache, Simona - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 166-176
The paper presents the particularities of the logistics and supply chain management in the pharmaceutical industry and … an outcome of successful customer relationship management, is correlated with the efficiency of the logistics and supply … identifying the improvements in the logistics and supply chain processes which may lead to a better diffusion. The particularities …