Budnik Maryna M.; Dvalishvili Lada V. - In: Business Inform (2014) 3, pp. 202-207
consumer behaviour, the article marks out three main groups of factors that influence them: external, internal and situational … consumer behaviour using the modern marketing instruments. It develops an improved model of consumer behaviour, which takes … creation of theoretical methods of managing consumer behaviour on the basis of co-operation of specialists in the field of …