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~language:"ita"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Marktinformation"
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Economia marche : journal of applied economics
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Orientamenti strategici e aspetti di brand management nel settore vitivinicolo italiano : le Cantine del Notaio ; el miglior vino possibile
Lorusso, Stefano
- In:
Piccola impresa
(
2007
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10003630744
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Evoluzione competitiva e politiche di branding nel settore vinicolo
Galdenzi, Marco
;
Mancini, Erika
- In:
Economia marche : journal of applied economics
25
(
2006
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10003607693
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