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Merktrouw terug op de marketingagenda!? : De Brand Watcher, een meetinstrument voor merktrouw
Sloot, Laurens M.
;
Bunt, Jan
;
Peelen, Ed
-
1997
Persistent link: https://www.econbiz.de/10000962256
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The factor structure of multidimensional response to marketing stimuli : an investigation of two approaches
Srinivasan, V.
;
Vanden Abeele, P.
;
Butaye, I.
-
1979
Persistent link: https://www.econbiz.de/10002858642
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