Oñederra, José Juan Beristain; Serrano, Lucía Mediano; … - In: Cuadernos de Gestión 12 (2012) 02, pp. 77-101
This work seeks to determine the potential of the brand as a tool that can create value for the lamb sector of the Basque Country, and analyzes to what extent the sector is taking advantage of that potential. To achieve this goal, we carry out a review of the literature related to perceived...