García Villaverde, P. M.; Ruiz Ortega, M. J. - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 2, pp. 157-186
The literature on the pioneer strategy has been very extensive during the last two decades of last century. Opposite to the researches that have detected a direct effect of the pioneer entry on firm performance, some authors indicate the existence of a series of biases in the majority of the...