Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 2, pp. 131-143
put forward a set of hypotheses regarding the influence of demographics, television media exposure, teleshopping genre … exposure and attitude towards teleshopping in teleshopping decision. Data analysis of the results obtained from a sample of 200 … Spanish teleshoppers shows that attitude towards teleshopping and teleshopping genre exposure are significative predictors of …