Gázquez Abad, J. C.; Jiménez Castillo, D. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 169-183
Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight what has characterized this development in the last two decades, and what is its current status. To reach this aim, we compare the major research which reviews marketing...