Miranda González, Francisco Javier; Rubio Lacoba, Sergio; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 1, pp. 26-34
intention. Furthermore, perceived enjoyment could play an essential role, even higher than the perceived usefulness in … results of this study indicate that the intended use of Facebook in purchasing decisions are influenced by their perceived … usefulness, social influence and attitude toward Facebook, while the perceived ease of use has no direct influence on these …