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~language:"swe"
~language:"und"
~person:"Ko, Eunju"
~subject:"Luxury"
~type:"article"
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Fashion marketing of luxury brands: Recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of Business Research
65
(
2012
)
10
,
pp. 1395-1398
—luxury status/values, luxury consumer behavior, luxury
brand
management
, and luxury brand counterfeiting—even though many of the …
Persistent link: https://www.econbiz.de/10011050074
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