Morton, Anne-Louise; Healy, Marilyn J.; Rivers, Cheryl J. - 2004
The study of country of origin effect (COOE) examines how consumers perceive products emanating from a particular … country. In this paper, we propose a model of Champagne purchase decision variables that places COOE as secondary to … be motivated by country of origin effect (variable 2) to buy Champagne, and willing to spend a considerable sum of money …