Robledo, Ruizalba; Luis, José; Arán, Vallespín; María; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 2, pp. 84-92
response to market demands. This study analyzes the three dimensions that make up IMO and involve knowledge management with … marketing orientation (IMO) can be used as a tool for managing employees’ knowledge that allows companies to develop a … response to their needs. IMO through proper management of human capital facilitates more effective competition and a more agile …