Goetzmann, William; Ravid, S.; Sverdlove, Ronald - In: Journal of Cultural Economics 37 (2013) 2, pp. 271-307
This paper uses a unique data set on screenplay sales to learn how the information content of a sales pitch affects sale prices. This is one of the few studies that analyze “soft information” outside the banking industry. We find that “soft information” proxies, such as the descriptive...