TIGANAS, Andrei; TICLAU, Tudor; MORA, Cristina; BACALI, … - In: Revista de cercetare si interventie sociala 34 (2011) September, pp. 212-233
Both marketing and leadership are subjects of high interest especially for private sector organizations, with countless … public context. Taking into consideration the last 3 decades of NPM reforms both marketing and leadership got a new meaning … for public organizations. The present paper explores the theoretical relation between public leadership and marketing as a …