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~language:"und"
~person:"Buchanan-Oliver, Margo"
~type_genre:"Report"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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How do brands affect national identity?
Bulmer, Sandy
-
2011
demonstrates a lack of
knowledge
about national identity as it relates to brand experiences. It is proposed that there is a …
Persistent link: https://www.econbiz.de/10009431025
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