Fu, Lianying; Luo, Pinliang; Rong, Ling - In: International Journal of Electronic Finance 6 (2012) 3/4, pp. 239-255
Payment card market is characterised by its two-sidedness. This fact implies that the demand of the market is jointly … complex relationship between the marginal demands from cardholders and merchants in payment card market. Moreover, we estimate … the distribution function of the joint demand in Chinese payment card market, and find that the t copula function fits the …