Amin, Hanudin; Hamid, Mohamad Rizal Abdul; Lada, Suddin; … - In: International Journal of Islamic and Middle Eastern … 2 (2009) August, pp. 213-234
ethnicity. Design/methodology/approach – A total of 250 bank customers responded to a survey addressing the choice criteria for … analyze the data. Findings – A cluster analysis indicates that bank customers can be divided into three clusters. Members of … cluster 1 reported a tendency to select mortgage bank on the basis of “service provisions” while the members of cluster 2 …