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Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
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1993
Persistent link: https://www.econbiz.de/10000857819
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Das strategische Marketingpotential der Unternehmung : [Möglichkeiten und Grenzen der Darstellung und Bewertung im Rahmen des strategischen Marketing]
Richert, Egon
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1992
Persistent link: https://www.econbiz.de/10000833618
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