Hong, Ahreum; Yu, Eun; Hwang, Junseok - International Telecommunications Society (ITS) - 2014
The emergence of smart TV device encourages the reconsideration of the customer's subscription on the pay TV so that the phenomenon of cord-cutting evokes the other dimension of MVPD (Multi-Channel Video Programming Distribution) industry itself. Two major paths to adopt the new platform in MVPD...