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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Ahn, Dohyun
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International journal of sports marketing & sponsorship
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Abstracts
In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 258-258
Persistent link: https://www.econbiz.de/10010176889
Saved in:
2
Editorial - "Sponsorship is not simply some form of media buy — It is a business platform and offers the potential to address corporate objectives across multiple departments."
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 259-259
Persistent link: https://www.econbiz.de/10010176890
Saved in:
3
Editorial board
In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 260-260
Persistent link: https://www.econbiz.de/10010176891
Saved in:
4
Research papers - Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Ik Suh, Young
;
Ahn, Taesoo
;
Pedersen, Paul M
- In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 261-278
Persistent link: https://www.econbiz.de/10010176892
Saved in:
5
Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours
Khan, Aila
;
Stanton, John
;
Rahman, Syed
- In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 279-300
Persistent link: https://www.econbiz.de/10010176893
Saved in:
6
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui
;
Correia, Abel
;
Yoshida, Masayuki
;
Rosado, …
- In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 301-325
Persistent link: https://www.econbiz.de/10010176894
Saved in:
7
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010176895
Saved in:
8
Editorial policy
In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 343-342
Persistent link: https://www.econbiz.de/10010176896
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