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Search: person:"Bogart, Leo"
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Bogart, Leo
39
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
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Measuring advertising effectiveness. Selected readings
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TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Book Review - Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do
Tolley, B.Stuart
;
Bogart, Leo
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 130-135
Persistent link: https://www.econbiz.de/10006505755
Saved in:
2
Buying Services and the Media Marketplace - Advertising research is being transformed by the emergence of giant buying services that operate outside of the traditional agency struc...
Bogart, Leo
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 37-42
Persistent link: https://www.econbiz.de/10006514505
Saved in:
3
Strategy in advertising : matching media and messages to markets and motivations
Bogart, Leo
-
1996
-
3. ed.
Persistent link: https://www.econbiz.de/10004309961
Saved in:
4
Commercial culture : the media system and the public interest
Bogart, Leo
-
1995
Persistent link: https://www.econbiz.de/10004250157
Saved in:
5
Three Views of Advertising: A Review Essay
Bogart, Leo
- In:
Journal of advertising research
35
(
1995
)
4
,
pp. 63-68
Persistent link: https://www.econbiz.de/10006532642
Saved in:
6
Who Pays for the Media?
Bogart, Leo
- In:
Journal of advertising research
34
(
1994
)
2
,
pp. 11-18
Persistent link: https://www.econbiz.de/10006536624
Saved in:
7
Project Clear : social research and the desegregation of the United States Army ; [two original field reports] ; with a new introduction by the ed.
Bogart, Leo
(
contributor
)
-
1992
-
[Neuausg.]
Persistent link: https://www.econbiz.de/10004131634
Saved in:
8
Polls and the awareness of public opinion
Bogart, Leo
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10004122310
Saved in:
9
Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1981
)
4
,
pp. 92-101
Persistent link: https://www.econbiz.de/10003497733
Saved in:
10
Press and public : who reads what, when, where, and why in American newspapers
Bogart, Leo
-
1981
Persistent link: https://www.econbiz.de/10004051576
Saved in:
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