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Boone, Derrick S.
3
Lemon, Katherine N.
1
Roehm, Harper A.
1
Roehm, Michelle
1
Roehm, Michelle L.
1
Staelin, Richard
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
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Plugs versus placements: A comparison of alternatives for within-program brand exposure
Roehm, Michelle L.
;
Roehm, Harper A.
;
Boone, Derrick S.
- In:
Psychology & marketing
21
(
2004
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10006965460
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2
Retail segmentation using artificial neural networks
Boone, Derrick S.
;
Roehm, Michelle
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10006173794
Saved in:
3
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Boone, Derrick S.
;
Lemon, Katherine N.
;
Staelin, Richard
- In:
The journal of product innovation management : an …
18
(
2001
)
2
,
pp. 96-109
Persistent link: https://www.econbiz.de/10006278329
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