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Cadwallader, Susan
5
Bitner, Mary Jo
2
Jarvis, Cheryl Burke
2
Ostrom, Amy L.
2
Parish, Janet Turner
2
Berry, Leonard L.
1
Boyd, Tom
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Journal of the Academy of Marketing Science
2
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of organizational change management
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MIT sloan management review
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1
Affinity and Beyond: Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-212
Persistent link: https://www.econbiz.de/10009989741
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2
The determinants of consumers’ online shopping cart abandonment
Cadwallader, Susan
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 240-251
Persistent link: https://www.econbiz.de/10008392814
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3
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Cadwallader, Susan
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 202-219
Persistent link: https://www.econbiz.de/10008392816
Saved in:
4
Want to, need to, ought to: employee commitment to organizational change
Parish, Janet Turner
;
Cadwallader, Susan
;
Busch, Paul
- In:
Journal of organizational change management
21
(
2008
)
1
,
pp. 32-52
Persistent link: https://www.econbiz.de/10007918754
Saved in:
5
Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...
Berry, Leonard L.
;
Shankar, Venkatesh
;
Parish, Janet Turner
- In:
MIT sloan management review
47
(
2006
)
2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10006228675
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