Farkasne Fekete, Farkasne Fekete Maria; Gonda, Gyorgy - In: Polish Journal of Management Studies 2 (2010) 1, pp. 44-56
This paper describes and analyses the importance and usefulness of different controlling tools, which are used by two companies of the case studies. The organizational structure of the companies and their main key parameters are shown and analised. The paper focuses only on the sales activities...