Jiménez, Nadia Huitzilin; San Martín, Sonia - In: International Business Review 19 (2010) 1, pp. 34-45
The objective of this study is to present empirical evidence on the extent to which socio-psychological variables (ethnocentrism and animosity) and the reputation of firms associated to a country-of-origin (COO) are related to an important relational exchange factor (trust). Furthermore, the...