Mills, Brian M.; Rosentraub, Mark S. - In: Journal of Sports Economics 15 (2014) 5, pp. 497-518
This article uses daily border-crossing data within the Niagara region of Ontario and New York to evaluate the Canadian market for a U.S.-based National Hockey League (NHL) team, the Buffalo Sabres. We conservatively estimate that 15% of attendees at Buffalo Sabres home games travel from Canada....