Windmeijer, Frank; Laat, Eric de; Douven, Rudy; Mot, Esther - In: Health Economics 15 (2006) 1, pp. 5-18
The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...