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Oakenfull, Gillian K.
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Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10008074619
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Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream
Oakenfull, Gillian K.
;
Greenlee, Timothy B.
- In:
Psychology & marketing
22
(
2005
)
5
,
pp. 421-440
Persistent link: https://www.econbiz.de/10006960275
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