Marcati, Alberto; Guido, Gianluigi; Peluso, Alessandro M. - In: Research Policy 37 (2008) 9, pp. 1579-1590
Entrepreneurs' innovativeness and personality play a key role in the adoption of innovations in Small- and Medium-sized Enterprises (SMEs). Following two complementary approaches, this study conceptualizes innovativeness at two levels of abstraction: general innovativeness (GI), that is, the...