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Taute, Harry A.
3
Heiser, Robert S.
2
Huhmann, Bruce A.
1
McArthur, David N.
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Sierra, Jeremy J.
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Thakur, Ramendra
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Journal of marketing education : JME
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Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-343
Persistent link: https://www.econbiz.de/10009967385
Saved in:
2
The Effect of Nonverbal Signals on Student Role-Play Evaluations
Taute, Harry A.
;
Heiser, Robert S.
;
McArthur, David N.
- In:
Journal of marketing education : JME
33
(
2011
)
1
,
pp. 28-41
Persistent link: https://www.econbiz.de/10008885230
Saved in:
3
Emotional Information Management: Concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-445
Persistent link: https://www.econbiz.de/10008402949
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