Wang, Kung-Jeng; Lestari, Yuliani Dwi - In: Journal of Business Research 66 (2013) 12, pp. 2444-2450
This study explores the effects of three firm competencies, namely, business network, new product development (NPD), and marketing management on market entry success of a high-tech industry in an emerging market. Business network encompasses research and development (R&D) partnership,...