Ala'Eddin Mohammad Khalaf Ahmad - In: International Journal of Business Administration 3 (2012) 6, pp. 101-112
The purpose of this research is to investigate the attractiveness factors influencing shoppers¡¯ satisfaction, loyalty …, and word of mouth in Saudi shopping mall centers. The independent variables were attractiveness factors represented by … attractiveness factors on the shopper satisfaction. The attractiveness factors aesthetic, convenience and accessibility, product …