Cheng, Yin-Hui; Yen, HsiuJu Rebecca; Chuang, Shih-Chieh; … - In: Journal of Economic Psychology 39 (2013) C, pp. 402-413
Investigations into the option framing effect involve the use of a subtractive versus an additive option-framing method … to gauge their impact on consumer behaviors. This research examines how option framing could affect choice decisions as a … moderates the option framing effect and the mediating role of action/inaction on the relationship between regulatory focus and …