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Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and
repatronage
intentions
Moore, David
- In:
Marketing Letters
24
(
2013
)
4
,
pp. 399-408
consumed, and
repatronage
intentions. In contrast, for those whose anticipation was not interrupted, the food aroma exposure …
Persistent link: https://www.econbiz.de/10010989719
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