Angelo, Giraldi - In: Micro & Macro Marketing (2014) 3, pp. 509-524
, consequently, two research phases. The first objective is to examine and measure the image of a specific place: the city of Rome … of national and international visitors to Rome. The questionnaires were drawn up using descriptive statistics and an … terms, Rome's image. The main limitation of this research is related to the sample: because the study uses a convenience …