Zhang, Shu-ping; Zhao, Zhi-hong - In: Asian Agricultural Research 03 (2011) 02
development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket … development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward. … chain are pointed out, including single products and uneven level of quality, the products, which can not satisfy farmersâ …