Ruíz Mafé, C.; Sanz Blas, S. - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 2, pp. 131-143
teleshopping behaviour. For this purpose, we put forward a set of hypotheses regarding the influence of demographics, television … media exposure, teleshopping genre exposure and attitude towards teleshopping in teleshopping decision. Data analysis of the … results obtained from a sample of 200 Spanish teleshoppers shows that attitude towards teleshopping and teleshopping genre …