Lambrecht, Anja; Seim, Katja; Tucker, Catherine - In: Marketing Science 30 (2011) 2, pp. 355-367
the multistage nature of the adoption process (an "adoption funnel") for such technologies can explain this low take … different German states, to identify the effect on regular usage of being interrupted earlier in the adoption process. We find … that interruptions in the early stages of the adoption process reduce a customer's probability of using the technology …