Faraoni, Monica; Petretto, Lorenzo - In: Symphonya. Emerging Issues in Management (2009) 2 Market-Driven Management and Competitive Customer Value - 2
Globalization and over-supply have pushed companies to face new competitive challenges. In such a competitive space, a new approach in managing the supply chains and the consequent optimization of material flows and intangible assets plays a crucial role for improving long-term performances of...