Elena, Isachi Silvia; Chi?iga Georgiana - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 820-824
The aim of the article is to present the impact of the global crisis on the marketing activity. In this period of crisis, in order to diminish the negative influences of the crisis, the marketing budgets must be made more efficient. Consumers, especially in a time of crisis, become more careful,...