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Valeur marketing et valeur financière de la marque : Vers un modèle intégrateur
Farjaudon, Anne-Laure
;
Jaoued-Abassi, Leyla
-
Université Paris-Dauphine (Paris IX)
-
2010
-based brand equity) as well as according to the accounting and
financial
approach
(Firm-based brand equity). Furthermore, the …
Persistent link: https://www.econbiz.de/10010707747
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